Nov 8, 2017
We've been doing a series lately on the podcast about social media. And the next question we often get is, "how do you launch/grow a blog??"
So that's what we are talking about today!
Our Launch Strategy Behind Our New Blog
Our main business is Young Wife's Guide. I (Jami) started this blog in 2012 and the landscape of blogging has changed so much since then! So are you wondering how to launch a new blog/business in 2017 and beyond?
Here's how we took on the challenge of launching this new blog in the middle of 2017 and how you can do it too! Inside our private Facebook group, many of you have been asking how we are going about our launch strategy. So here's what we are doing:
Jason and I did a lot of brainstorming about this new blog, the goal of it, the purpose behind it, and our mission for it. Before we had a name or a website or a strategy, we spent a ton of time really thinking through what our missions was going to be, how much time we would spend on it each week, what my roles on the blog would be, what Jason's roles would be, etc.
You don't want to spend a year in this phase and your goal and mission probably will change over time. But try to think through the purpose behind your new business so you can better know where you are going with it.
Now, I first want to say
that people get way too hung up on picking a name. Yes, it's
important. But it's not the most important thing. Don't spend
forever on this step and never actually write or launch your blog.
You want to be intentional, but in the end, you
just need to get going!
When picking a name, the #1 thing you need to look for is if the URL is available. Just go to a domain register (such as GoDaddy, Bluehost, Namecheap, etc) and search for your domain name. You can quickly see if it's available or not. (And even if it's available, some premium domains can cost into the thousands.)
RECOMMENDED: You can use any domain registrar that you want. But after trying several (and having most of our domains with Godaddy, we have landed on Namecheap being our favorite! They are easy to work with AND are often the cheapest for the domains). You can search for a domain name here.
Anytime Jason and I are brainstorming a name, we have Namecheap open next to us and we check each name before we get too attached. Because chances are, it's already taken! And a .com website is a must for us. We won't consider anything else. But you could do a .org website as well.
Every one of our websites is on wordpress.org. This is a big discussion for a different day but if you want to grow a blog or business, then wordpress.org is where you want to be.
ONE EXCEPTION: Our one exception is in fact, this website. For a variety of reasons, we decided to host our store AND our blog through one platform: New Kajabi. I plan on covering these reasons in a future video/blog post so stay tuned. But for now, just know that we've been using Kajabi for well over a year now and are IN LOVE WITH it and highly recommend it to everyone. So Kajabi could be a great option for you as well. (Email us with any questions about Kajabi! I would be happy to discuss your individual situation.)
If you are hosting with Wordpress, one important thing you need to note is there is a very big difference between wordrepss.org and wordpress.com. You want to use wordpress.org. Here's a good article that shares the difference between wordpress.com and wordpress.org.
What it Costs to Launch a New Blog:
Buy Your Domain: Once you've picked your name, you need to purchase your domain name. This will normally run you around $9-12 for a year. So not a huge investment. (With Namecheap, you can often get it even cheaper than that.)
Sign up for web hosting: This is the important step if you are using wordpress.org and also the part that most people get hung up on. It's really not as hard, expensive, or confusing as it sounds...I promise!
Most web hosting will run you $6-10 per month. My personal favorite option is SiteGround because they make it so easy. If you are serious about getting your blog up and running, this is what I suggest you do.
We have to use a fancy dedicated server thing for Young Wife's Guide now because of our traffic. But if I was starting out again today, I would use SiteGround. (This is after having used GoDaddy, Bluehost, and HostGator throughout the years and never being very happy. Out of those three however, Bluehost is my favorite).